I am a Dubai-based Executive Creative Director, recognised by the Dubai Culture & Arts Authority with a 10-Year Golden Visa for my contribution to the UAE's creative and cultural landscape.

My career began over two decades ago as an aerial acrobat, dancer, and costume designer — disciplines that taught me how a performance is actually built: apparatus, movement, light, narrative, timing. I have spent the years since translating that craft into full Executive Creative Direction for some of the region's most demanding venues and events, including a six-year exclusive role as Creative Director at Four Seasons Dubai's Mercury Lounge, Executive Creative Direction for ONE1, and creative leadership on Atlantis The Palm's New Year's Eve productions in 2025 and 2026 — across luxury hospitality, UHNWI clientele, and cultural institutions.

Today, I lead Liyah Creative — my personal practice as an Executive Creative Director, where AI is built directly into how I work: concept development, visual storytelling, scenography, and production planning move faster and sharper, without losing the elegance or cultural precision a premium client expects. My focus now is commissioned, destination-led work — events designed around a single vision, not assembled from a catalogue.

That vision is backed by two decades of execution. I am also the founder of Liyah Creative Show, the artistic talent contracting practice I have built and run since 2012 — the production engine behind hundreds of bespoke performances, custom-engineered apparatus, and full-scale show productions across the UAE and GCC. When I design a concept under Liyah Creative, I bring the casting network, technical team, and production discipline of Liyah Creative Show with me.

Fluent in English, Russian, and Kavkaz/Tatar Mongolian, I work comfortably with international clientele and cross-cultural production teams.

If you are planning a destination event, a cultural moment, or a brand experience that needs to feel singular — I am the person you bring in to shape it, and the team behind me is the reason it gets delivered.